Conversations with a Marketer - Part 1

The other day, I was talking to a friend of mine about the book. My friend is a marketer, too. But he works in a fancy, large corporate office settled in the medical district here in Houston, TX. I was explaining to said friend that at the end of the day, we are both doing the same job. Maybe not in the same office, or even in the same industry, but our goal is the same. As marketers, our goal is to create winning ideas and make them happen. Sure, there are more pieces to that. But, really, isn't that the marketing nutshell? Allow me to diverge...

I referenced Profiles in Marketing Excellence. Explaining to him that the book features diverse insight and can be applied to pretty much every category of business. Just look at our interview with the global marketing exec from Shell Oil who understands the importance of timing and why his campaigns are always a success; or the woman who put a small, community bank on the map by creating a thriving work environment; the entrepreneur who set out in the luxury cosmetics industry and created a global, billion dollar brand; and the young marketer who creates solutions and communities for companies who are tackling search marketing. This book really says it all. And the backgrounds and successes and ideas by the 25 Marketers/Profiles are all doing what great marketers do. Creating winning ideas and making them happen.