Foreword/Forward

An excerpt from the Foreword in "Profiles in Marketing Excellence."

"All those [profiled] are tempered by a basic, underlying love of what they do and why they do it. All think they are doing things that are important. And, they are. In short, this text is like personal conversations with each of the marketing experts"...by Don Schultz, Author and Professor at Northwestern University

Don Schultz writes a great Foreword for readers, in which he so graciously contributed to "Profiles in Marketing Excellence." He writes with character and whit. And in the full text, he shares how the paged conversations give readers insight into what makes these marketers so successful. His Foreword ushers readers to move forward as they embark on the changing marketing industry, as well as when they dive in on page one of the book. Don't move too fast - you may miss the value that is sure to be learned in the end.

Thank you Mr. Schultz.