You get what you give out...

"Profiles in Marketing Excellence" author, Pamela Lockard (my boss and DMN3 CEO) is quite the giver.... (And let the "butt-kissing" commence)...

Conversations with a Marketer - Part 1

The other day, I was talking to a friend of mine about the book. My friend is a marketer, too. But he works in a fancy, large corporate office settled in the medical district here in Houston, TX. I was explaining to said friend that at the end of the day, we are both doing the same job. Maybe not in the same office, or even in the same industry, but our goal is the same. As marketers, our goal is to create winning ideas and make them happen. Sure, there are more pieces to that. But, really, isn't that the marketing nutshell? Allow me to diverge...

I referenced Profiles in Marketing Excellence. Explaining to him that the book features diverse insight and can be applied to pretty much every category of business. Just look at our interview with the global marketing exec from Shell Oil who understands the importance of timing and why his campaigns are always a success; or the woman who put a small, community bank on the map by creating a thriving work environment; the entrepreneur who set out in the luxury cosmetics industry and created a global, billion dollar brand; and the young marketer who creates solutions and communities for companies who are tackling search marketing. This book really says it all. And the backgrounds and successes and ideas by the 25 Marketers/Profiles are all doing what great marketers do. Creating winning ideas and making them happen.

Foreword/Forward

An excerpt from the Foreword in "Profiles in Marketing Excellence."

"All those [profiled] are tempered by a basic, underlying love of what they do and why they do it. All think they are doing things that are important. And, they are. In short, this text is like personal conversations with each of the marketing experts"...by Don Schultz, Author and Professor at Northwestern University

Don Schultz writes a great Foreword for readers, in which he so graciously contributed to "Profiles in Marketing Excellence." He writes with character and whit. And in the full text, he shares how the paged conversations give readers insight into what makes these marketers so successful. His Foreword ushers readers to move forward as they embark on the changing marketing industry, as well as when they dive in on page one of the book. Don't move too fast - you may miss the value that is sure to be learned in the end.

Thank you Mr. Schultz.

Profiles in Marketing Excellence. A book. A blog?

I'm surprised we didn't start this blog sooner! A Blog written about a book? Genius!

Although a late-bloomer of an idea, it spawned (nevertheless) while in a four hour "Profiles in Marketing Excellence" production meeting. It was the last of many meetings now that we are done with interviews, interview edits, re-edits, outsource edits, re-writes, approvals, legals, Pam approvals (I'll introduce you to the Boss Lady, later) and a layout re-design and eye refresher. Hey! Books are hard to put together when you have a little thing called "clients" and "billable work" to keep in check. Otherwise, there would be no book. And, ultimately, I'd be out of a job!

My name is Lindsay. Over a year ago, I started at DMN3 as an intern. Throughout my internship, I like to think I grew as the book grew. We both required a lot of edits and a lot of critiques, but it only made us stronger. Thanks to the 25 featured marketing masterminds who contributed to the book, I learned more from reading, studying and editing each Profile's interview than in a semester's worth of coursework. I also want to say this book helped me pass every marketing final of my final college semester. thank you.

Back to the DMN3 meeting table at hand. I got to thinking about this year-long project and how it brought a lot of newness, exciting opportunities, learning experiences and headaches to my plate as a mere pup. But even though production is over, I know it is the start to a whole other sha-bang. In my opinion, it is the most fun part of any project launch - the promotion! (Side Note: I should add I started my collegiate career as a PR major because event planning was the only degree cohesive with my "busy" freshman year.)

Here are my ideas for promotion that did not make the cut or the patent office:

1. a Kanye West-style party, and guests are required to wear the color orange - gotta get that DMN3 brand in there somewhere.

2. a book appearance on Oprah. Sponsored by Kleenex?

A blog for our Facebook Fans was one that did, however, make it to the drawing board. Written and updated without any jargon or nonsense. but providing news and announcements about the book and our wonderful Profiles. And all by yours truly. Maybe I'll even get a guest blogger...what's Kanye's number?